Which of the Following Is a Weakness of Direct Marketing

question 238

Multiple Choice

Which of the following is a weakness of direct marketing?

• A)high absolute costs
• B)declining customer response rates
• C)inconsistent messages from salespeople
• D)difficult to get media cooperation
• E)easily duplicated and can easily lead to promotion wars

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Definitions:

Adaptive Responses

Reactions or changes made by organisms in response to changes in their environment or internal state that are beneficial for survival and reproduction.

Taste Aversion

A learned response to eating a particular food that results in an aversion to it, often following an illness or bad experience associated with the food.

Innate Releasing Mechanism

A hypothetical mechanism in the brain that responds to specific sensory stimuli by triggering a fixed action pattern or innate behavior.

Learned Taste Aversion

Learned taste aversion is a psychological phenomenon where an individual develops a strong aversion to a food or substance after associating it with illness or discomfort.