While Many Commercials That Use Humorous Appeals Gain the Attention

question 37

Multiple Choice

While many commercials that use humorous appeals gain the attention of the audience,they

• A)rely on celebrities so they are very expensive.
• B)contain no information to help consumers.
• C)do not appeal to either men or women.
• D)wear out quickly,boring the consumer.
• E)don't appeal to the Generation Y cohort.

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Definitions:

General Adaptation Syndrome

A three-stage response (alarm, resistance, exhaustion) that the body has to stress, proposed by Hans Selye.

Chronic Stressor

A persistent source of stress that continues over an extended period, potentially leading to long-term health and psychological issues.

Discriminated Against

Treated unjustly or unfavorably on the basis of certain characteristics, such as race, age, gender, or disability.

Restless

Characterized by an inability to rest or relax, often resulting from anxiety, boredom, or a desire for change or activity.