With Respect to Advertising, CPM Is Defined as

question 53

Multiple Choice

With respect to advertising, CPM is defined as

• A) the cost of one medium relative to the costs of other media (e.g., direct mail versus television, radio, or outdoor), each of which are divided by the multiple of their respective reach and frequency.
• B) the reach multiplied by frequency divided by the cost of reaching 1,000 individuals or households.
• C) the cost of reaching 1,000 individuals or households with the advertising message in a given medium.
• D) the cost per minute of television or radio airtime.
• E) the number of consumers exposed to an advertising message, in thousands.

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Definitions:

Confidence Level

A measure of certainty in statistical analysis that a parameter lies within a specific range of values.

Flashbulb Memory

Highly detailed, exceptionally vivid 'snapshot' of the moment and circumstances in which a piece of surprising and consequential news was heard.

Accuracy Trust

The degree of confidence in the accuracy of a source or information.

Retroactive Interference

A phenomenon in which subsequently learned material lowers the probability of recalling earlier learned material.