Which Promotional Element Is Particularly Important to Business Buyers

question 158

Multiple Choice

Which promotional element is particularly important to business buyers?

• A) public relations
• B) publicity
• C) sales promotion
• D) rebates
• E) personal selling

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Definitions:

Gender Role

The set of societal norms dictating what types of behaviors are considered appropriate based on perceived or assigned gender.

Expectations

Beliefs about the way events, actions, or behaviors are likely to turn out in the future or how individuals should behave in certain situations.

Gender Typing

Acquisition of a traditional masculine or feminine role.

Masculine

Masculine describes characteristics, behaviors, and roles traditionally associated with men and boys, including strength, aggression, and stoicism.