Click Fraud Can Occur When Legitimate Website Visitors Click on Ads

question 206

Multiple Choice

Click fraud can occur when legitimate website visitors click on ads without any intention of looking at the advertiser's site to keep the original site visited free. This practice is called

• A) click funding.
• B) click spam.
• C) click-botting.
• D) web tipping.
• E) web crawling.

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Definitions:

Cournot Duopolists

Firms in a duopoly (a market with only two producers) that set their output levels independently to maximize profits, anticipating the other's response.

Inverse Demand

A representation of demand that shows how the quantity demanded of a good or service varies inversely with price.

Total Cost

The sum of fixed and variable costs incurred by a business in producing a particular level of output.

Residual Demand Curve

The demand that remains for a firm's product after accounting for the demand captured by competitors in the market.