The Proper Blend of Elements in the Promotional Mix Depends

question 78

Multiple Choice

The proper blend of elements in the promotional mix depends on the type of product. The three specific characteristics to be considered are complexity, ________, and ancillary services.

• A) relevance
• B) focus
• C) risk
• D) meaning
• E) impact

---

Definitions:

Positron Emission Tomography

A medical imaging technique used to observe metabolic processes in the body by detecting gamma rays emitted indirectly by a positron-emitting radionuclide introduced into the body.

DXA Scan

A medical imaging technique, also known as Dual-energy X-ray Absorptiometry, used to measure bone density and assess the risk of osteoporosis.

T Score

A statistical measure used in osteoporosis diagnosis, comparing an individual's bone density to the average peak bone density of a healthy young adult.

Bone Density

The amount of mineral matter per square centimeter of bones, used as an indication of osteoporosis and fracture risk.