In the Hierarchy of Effects, Awareness Is Defined as

question 302

Multiple Choice

In the hierarchy of effects, awareness is defined as

• A) the consumer's first actual purchase and use of the product or brand.
• B) the consumer's repeated purchase and use of the product or brand.
• C) the consumer's appraisal of the product or brand on important attributes.
• D) an increase in the consumer's desire to learn about some of the features of the product or brand.
• E) the consumer's ability to recognize and remember the product or brand name.

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Definitions:

Ethically Responsible

Pertains to decisions and actions guided by moral principles, focusing on doing what is right and beneficial for society and the environment.

Beverage Company

A business that produces drinks, which can include soft drinks, juices, bottled water, and alcoholic beverages, for consumer consumption.

Corporate Social Responsibility

An operational plan for businesses that incorporates attention to social and environmental issues within their daily activities and stakeholder relations.

Ethical Decision Making

The process of evaluating and choosing among alternatives in a manner consistent with ethical principles.