In the Hierarchy of Effects, the Consumer's Actual First Purchase

question 69

Multiple Choice

In the hierarchy of effects, the consumer's actual first purchase and use of the product or brand is referred to as the ________ stage.

• A) adoption
• B) evaluation
• C) sampling
• D) interest
• E) trial

---

Definitions:

Sodium Gate

A protein channel in cell membranes that allows sodium ions to pass through, playing a key role in the generation and propagation of nerve impulses.

Ligand-Gated

Referring to ion channels that open in response to the binding of a chemical messenger (ligand), such as a neurotransmitter.

Acetylcholine

A neurotransmitter involved in many functions including muscle movement, heart rate, and the modulation of brain activity.

GABA

Gamma-Aminobutyric Acid, an inhibitory neurotransmitter in the central nervous system that plays a key role in reducing neuronal excitability throughout the nervous system.