In the Hierarchy of Effects, Adoption Refers to

question 11

Multiple Choice

In the hierarchy of effects, adoption refers to

• A) the point at which the consumer accepts the integrity of the manufacturer and the reliability of the product.
• B) the consumer's appraisal of the product or brand on the majority of important attributes.
• C) an increase in the consumer's desire to learn about some of the features of the product or brand.
• D) the consumer's actual first purchase and use of the product or brand.
• E) the consumer's repeated purchase and use of the product or brand after a favorable experience on the first trial.

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Definitions:

Large Arteries

Blood vessels that carry oxygen-rich blood away from the heart to various parts of the body, characterized by their large diameter and elastic walls.

Connective Tissue

A type of biological tissue that supports, protects, and binds other tissues in the body.

Familial Capital

The resources, knowledge, and skills passed down within families that can influence an individual's life chances and educational outcomes.

Aspirational Capital

The ability to maintain hopes and dreams for the future, even in the face of real and perceived barriers.