Tests Conducted Before an Advertisement Is Placed in Any Medium

question 31

Multiple Choice

Tests conducted before an advertisement is placed in any medium to determine whether the advertisement communicates the intended message or to select among alternative versions of the advertisement are referred to as

• A) posttests.
• B) pretests.
• C) test screenings.
• D) aided recall testing.
• E) sales tests.

---

Definitions:

Microphone

A device for converting acoustic power into electric power that has an output signal voltage.

Megaphone

A metaphor to describe a means or channel that amplifies or broadcasts messages to a wide audience.

Magnet

In marketing, refers to an offer or content that attracts potential customers by addressing their needs or interests, much like a magnet attracts ferrous objects.

Monitor

The act of closely observing or tracking activities, changes, or performances, often using tools or software, for purposes like security, quality control, or data collection.