When a Company Uses A(n)________,it Is Using Its Own Advertising

question 65

Multiple Choice

When a company uses a(n) ________,it is using its own advertising staff to provide the promotional services needed by the company.

• A)intra-firm agency
• B)promotion department
• C)in-house agency
• D)full-service agency
• E)limited-service agency

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Definitions:

Source Acceptance

The extent to which the information provided by a source is accepted as credible or convincing by a recipient.

Empathy

The capacity to understand or feel what another person is experiencing from within their frame of reference, essentially placing oneself in another's shoes.

Active Listening

The process of fully concentrating on what is being said rather than just passively ‘hearing’ the message, involving feedback and empathy towards the speaker.

Communication Process

The sequence of steps by which a message is transmitted from a sender to a receiver, including encoding, channel selection, decoding, and feedback.