Advertisements Basically Consist of Two Types

question 197

Multiple Choice

Advertisements basically consist of two types:

• A)prepurchase and postpurchase.
• B)promotional and reinforcement.
• C)promotional and informative.
• D)product and service.
• E)product and institutional.

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Definitions:

Tactical Planning

Short-term, specific planning that supports strategic planning by focusing on current operations and immediate actions.

Competitive Intelligence

Competitive intelligence involves gathering and analyzing information about competitors' activities, strategies, and strengths, to inform business decision-making.

Market Share

is the portion of a market controlled by a particular company or product, typically expressed as a percentage.

Metamediary

An intermediary platform that connects buyers and sellers across multiple sectors, often providing comparison and aggregation services.