In a Brainstorming Session for a New Drug to Lower

question 199

Multiple Choice

In a brainstorming session for a new drug to lower cholesterol, the members of the marketing department agreed the benefits of the new drug could best be promoted by comparing the drug to those currently on the market. In terms of the communication process, the transformation of this idea into an ad campaign is an example of

• A) noise.
• B) receiving.
• C) encoding.
• D) decoding.
• E) messaging.

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Definitions:

Strike

A collective action taken by employees refusing to work, aiming to gain concessions from their employer, typically related to wages, benefits, or working conditions.

Wrongful Acts

Actions or behaviors that are illegal or morally incorrect.

Employer

An individual or organization that hires and pays for the services of workers or employees.

Employee

An employee is an individual who has entered into or works under the terms of a contract of employment, whether implied or explicit, providing work or services in exchange for compensation.