The Objective of Institutional Advertisements Is to ________ Rather Than

question 19

Multiple Choice

The objective of institutional advertisements is to ________ rather than promote a specific product or service.

• A) generate support for nonprofit organizations
• B) increase frequency of purchase of new products
• C) tout the competitive advantages of one industry over another
• D) build goodwill or an image for an organization
• E) promote alternative uses for a product class

Understand the effectiveness and challenges of drug prevention programs like DARE.

Recognize the social learning process involved in experiencing and using drugs as proposed by Howard Becker.

Analyze the link between socioeconomic status and drug use, including the myth of marijuana as a status drug.

Identify the reasons behind the easy abuse of prescription drugs and the role of the medical community.

---

Definitions:

Housewife

A woman whose primary occupation is managing the household and taking care of family members, without receiving formal wages for this work.

Occupational Segregation

describes the division of jobs into categories based on demographic characteristics, notably gender or race, leading to inequality.

Horizontal

Describes a position, structure, or relationship that is parallel to the ground or to a baseline, often implying equality or same-level status.

Vertical

In a context it can refer to the direction that is perpendicular to the horizon; in business, it could refer to practices or arrangements involving different levels of the supply chain.