An Active Receiver Who Is "Delighted" with the Brand Advertised

question 8

Multiple Choice

An active receiver who is "delighted" with the brand advertised and sends messages to his or her online friends about the brand is referred to as a(n)

• A)expert.
• B)follower.
• C)end receiver.
• D)traditional consumer.
• E)evangelist.

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Definitions:

Rate of Interest

The percentage of principal charged by the lender for the use of its money.

Future Value

The value of an investment at a specific future date, based on its current value and anticipated growth rate.

Future Value

The value of an investment at a specific date in the future, taking into account factors like interest rates or returns.