Which of the Following Statements Describes a Potential Problem with Using

question 279

Multiple Choice

Which of the following statements describes a potential problem with using sex appeals in advertising?

• A)What men find sexy,most women do not,and vice versa.
• B)Ads using sex appeal do not attract as much attention as those using other appeals.
• C)Sex in advertising typically appeals to only younger audiences.
• D)An ad using sex appeal does not always lead to changes in recall,recognition,or purchase intent.
• E)Sex in advertising alienates a large segment of progressives.

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Definitions:

Net Operating Income

The total profit of a company after operating expenses are subtracted from operating revenues, but before deducting taxes and interest.

Net Operating Income

A measure of a property's profitability, calculated by subtracting all operating expenses from the gross operating income.

Variable Costing

An accounting method that considers only variable production costs (such as materials and labor) in the calculation of product costs.

Net Operating Income

The profit derived from a company's regular business operations after deducting operating expenses such as rent, wages, and utilities.