When the Office of National Drug Control Policy Ran an Ad

question 222

Multiple Choice

When the Office of National Drug Control Policy ran an ad with the headline, "Marijuana harmless? Didn't see the merging truck," it was using which type of ad appeal?

• A) humor
• B) fear
• C) sex
• D) nostalgic
• E) guilt

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Definitions:

Stores

Places where goods are kept for sale or distribution.

Terminals

Points of end or interface in communication systems, transportation, or data processing systems.

Opportunity Cost

The value of the next best alternative forgone as a result of making a decision, a key concept in economics reflecting the potential benefits missed when choosing one option over another.

Roundtrip Ticket

A transportation ticket that allows an individual to travel to a destination and return back to the original departure point.