When Bebe, a Contemporary Women's Clothing Store, Uses Pictures in Its

question 135

Multiple Choice

When bebe, a contemporary women's clothing store, uses pictures in its advertising to "attract customers who are intrigued by the playfully sensual and evocative imagery of the bebe lifestyle," it is using which type of advertising appeal?

• A) reminder
• B) fear
• C) sex
• D) guilt
• E) self-esteem

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Definitions:

Negative Schema Theory

A psychological theory that suggests individuals with a predisposition to view the world negatively are more susceptible to psychological disorders.

Trauma

A deeply distressing or disturbing experience that can have long-term psychological impact.

Cognitive Approach

A perspective in psychology that emphasizes the importance of mental processes in how people perceive, remember, think, and solve problems.

Negative Life Experiences

Events or situations that have a detrimental impact on an individual's mental, emotional, or physical well-being.