The First Decision in Developing an Advertising Program Is to

question 168

Multiple Choice

The first decision in developing an advertising program is to

• A) set the budget.
• B) specify the advertising objectives.
• C) identify the target audience.
• D) select the appeal.
• E) select the media.

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Definitions:

Ethnic Group

A category of people who identify with each other based on shared attributes such as culture, language, or ancestral origins.

Racism

Prejudice, discrimination, or antagonism directed against individuals of a different race based on the belief that one's own race is superior.

Scapegoat

An individual or group blamed for problems or negative outcomes, often as a means of deflecting responsibility or criticism.

Native Americans

The indigenous peoples of the United States, including those on the mainland and in Alaska, but excluding those in Hawaii.