Because Consumers Often Do Not Pay Close Attention to Advertising

question 151

Multiple Choice

Because consumers often do not pay close attention to advertising messages, advertisers want to reach the same audience more than once. This means that advertisers are concerned with

• A) frequency.
• B) CPM.
• C) reach.
• D) rating.
• E) gross rating points.

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Definitions:

Mortgage Lending Standards

Criteria used by banks and financial institutions to determine the eligibility of borrowers for a mortgage.

Down Payment

An upfront payment made when purchasing an expensive item or property on credit, representing a percentage of the total purchase price.

Housing Prices

The monetary values assigned to homes and apartments in the real estate market, influenced by factors such as location, demand, and economic conditions.

Low-interest Rate Policy

A monetary policy approach where central banks set lower interest rates to stimulate economic growth by encouraging borrowing and investment.