One Disadvantage of Using Newspapers as an Advertising Medium Is

question 192

Multiple Choice

One disadvantage of using newspapers as an advertising medium is

• A) their inability to cover local markets.
• B) readers damage the newspaper when clipping its ads.
• C) their short life span.
• D) the high cost of ads.
• E) their quick consumer response.

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Definitions:

Resource Mobilization Theory

A theory in social movements suggesting that the success of social movements depends on their ability to gather resources, such as time, money, and organizational skills.

Frame Alignment Theory

A sociological theory that explains how social movements create shared understandings and alignments to mobilize and sustain participant involvement.

Solidarity Theory

A social or political theory emphasizing unity and mutual support within a group, especially in the pursuit of common goals or against a common adversary.

Relative Deprivation Theory

A theory proposing that individuals evaluate their own circumstances in comparison to others, which can lead to feelings of deprivation.