For Marketers, the Primary Objective of a Point-Of-Purchase Display Is

question 44

Multiple Choice

For marketers, the primary objective of a point-of-purchase display is to

• A) eliminate the need for any special pricing promotion.
• B) retaliate against competitors' actions.
• C) encourage present customers to make recommendations to friends.
• D) build business inventory.
• E) increase product trial and provide in-store support for other promotions.

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Definitions:

Employment Discrimination

The unfair treatment of employees based on race, gender, religion, age, disability, or sexual orientation rather than job performance.

Profit Motive

The intention or incentive to achieve financial gain in business or commerce, often seen as the primary driving force behind economic activities.

Productive Female

An individual female who contributes significantly to productivity, often in the context of work or reproduction.

Earnings Differentials

The variations in pay that result from differences in occupation, education, experience, gender, or other factors among workers.