Media Buyers Use Many Terms to Help Select the Right

question 50

Essay

Media buyers use many terms to help select the right media for an advertising campaign. Define reach, rating, frequency, gross rating points (GRPs), and cost per thousand (CPM).

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Definitions:

Debris

Scattered pieces of waste or remains left after the destruction of something.

Delegated Duty

A task or responsibility assigned by one party to another, usually within the scope of employment or contractual agreement.

Assignment

The act of passing on rights, property, or duties from one individual or group to another.

Creditor Beneficiary

A third party who benefits from a contract made between two other parties because one of the primary parties owes a debt to the beneficiary.