Cost Per Thousand (CPM) Is a Measure in Which

question 105

Multiple Choice

Cost per thousand (CPM) is a measure in which

• A) a fixed amount of money is paid for every 1,000 times an ad loads and a visitor might see it-but not whether the user has actually reacted to it.
• B) a fixed amount of money paid to the site for every visitor who clicks on an ad and then jumps from that page to the advertiser's website.
• C) a fixed amount of money paid to the site for every sale that originated from an ad posted on that site.
• D) a fixed amount of money that is paid to a site for posting an ad for a finite amount of time.
• E) a fixed discount is given to a visitor for clicking on an ad.

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Definitions:

Andes

A major mountain range in South America that extends over 7,000 km, known for its volcanic activity and diverse ecosystems.

Continental Shelf

The extended perimeter of each continent, lying relatively shallow in the ocean, where the seabed is at a gentle slope before a steep drop off to the ocean floor.

Passive Margin

The transition between oceanic and continental lithosphere that is not an active plate boundary.

Oceanic Crust

The relatively thin part of the Earth's crust that underlies the ocean basins, composed mostly of basalt and gab-bro.