Within the Context of Social Media,an "Evangelist" Is an Online

question 23

Multiple Choice

Within the context of social media,an "evangelist" is an online user who

• A)is "delighted" about the brand advertised and sends messages to his online friends and then back to the advertiser about the joys of using the brand.
• B)tries to promote an anti-consumerist agenda to other online users,hindering the effectiveness of online advertisements.
• C)is a paid "brand ambassador" by the advertisers to promote the brand's positive qualities by sending messages to his/her online friends.
• D)is indifferent or neutral to advertisements on social networks.
• E)is an advocate who develops her own Facebook,Twitter,or YouTube following and therefore should be contacted by advertisers about placing an ad on her website.

---

Definitions:

Operational Definitions

Explicit, precise statements about how variables are measured or defined in the context of a research study.

Research Questions

Specific questions that a study seeks to answer, guiding the direction and focus of the research.

Double-Blind Study

A study design in which neither the participants nor the experimenters know who is receiving a particular treatment, to prevent bias in research results.

Experimental Design

A procedure in research for testing hypotheses where one or more variables are manipulated to determine their effect on a dependent variable.