A Company Paying a Set Amount to Facebook for Every

question 9

Multiple Choice

A company paying a set amount to Facebook for every time a user clicks on its ad is using ________ as a performance measure, whereas a company that pays pennies for every 1,000 times its ad loads on a Facebook page and people may see it is using ________ as a performance measure.

• A) variable fee; fixed fee
• B) cost per click; cost per thousand
• C) fixed fee; variable fee
• D) cost per action; cost per click
• E) traditional cost; social media cost

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Definitions:

Multiple Personalities

A dissociative identity disorder characterized by the presence of two or more distinct personality states that control an individual's behavior in different contexts.

Conversion Disorder

A mental health condition where a person experiences physical symptoms that are not explainable by medical conditions, thought to arise from psychological conflict.

Psychological Treatment

Therapeutic interventions and techniques aimed at addressing mental health disorders, emotional difficulties, and behavioral problems.

Traumatic Experience

An emotionally painful, shocking, stressful, or life-threatening event that may have lasting adverse effects on an individual's mental and emotional stability.