In Terms of Performance Measures for Social Networks, Fans Are

question 56

Multiple Choice

In terms of performance measures for social networks, fans are

• A) the total number of unique visitors to a Facebook page in a given time period.
• B) the number of people who have opted in to a brand's messages through a social media platform at a given time.
• C) the percentage of people who have clicked on a link on the page to visit a specific site.
• D) the number of people who interact with a post ("like," make a comment, and so on) divided by the total number of people seeing the post.
• E) the brand's share or percentage of all the online social media chatter related to its product category or a topic.

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Definitions:

Direct Method

A way of preparing a cash flow statement where actual cash flows from operating activities are listed directly.

Capital Asset

An asset of significant value owned by a business or individual for a long period, usually used in the production of goods or services.

Investing Activities

Financial transactions related to the acquisition or disposal of long-term assets and other investments that are not considered to be cash equivalents.

Dividends

Payments made by a corporation to its shareholders, often derived from the company's profits.