As a Performance Measure for Social Networks, Share of Voice

question 75

Multiple Choice

As a performance measure for social networks, share of voice is

• A) the number of comments users are making on a product or a brand.
• B) the percentage of comments users are making on the unique videos posted about a product or brand.
• C) the brand's percentage of all the online social media chatter related to a product category or topic.
• D) the number of users tweeting about a brand or product.
• E) the number of users chatting online about a brand or product.

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Definitions:

Predetermined Overhead Rate

A rate used to allocate estimated overhead costs to specific products or job orders based on a preselected activity base.

Labor-Hours

The total hours worked by employees, usually in the context of manufacturing or production, that can be used to allocate costs or measure productivity.

Predetermined Overhead Rate

A calculated rate used to apply manufacturing overhead costs to products, based on estimated costs and activity levels before a period begins.

Predetermined Overhead Rate

A rate used to allocate manufacturing overhead to individual products or job orders, based on a set formula prior to the start of a period.