IBM Has 30 Information Technology Hardware and Software Specialists,business Consultants,and

question 222

Multiple Choice

IBM has 30 information technology hardware and software specialists,business consultants,and engineers working at Charles Schwab,a large brokerage firm,all under the direction of a senior IBM sales executive.They are creating and managing a complex financial planning system that helps Schwab clients with their retirement planning.This is an example of

• A)transactional selling.
• B)partnership selling.
• C)strategic alliance selling.
• D)creative selling.
• E)synergistic selling.

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Definitions:

Strength

The quality or state of being physically strong or the capacity of an object or substance to withstand great force or pressure.

Maslow's Hierarchy

A psychological theory proposing a five-tier model of human needs, arranged in a hierarchy, that people are motivated to fulfill starting from basic needs to self-actualization.

Self-Actualization

The realization or fulfillment of one's talents and potentialities, considered as a drive or need present in everyone.

Esteem

The regard and respect a person or entity has from others, often based on achievements, characteristics, or contributions to the community.