Seminar Selling Is a Method of Personal Selling in Which

question 225

Multiple Choice

Seminar selling is a method of personal selling in which

• A) the company provides a free audit of the buyers' purchase behaviors to identify any weaknesses and then provides formal training on more effective buying behaviors.
• B) a group of the organization's R&D personnel conducts a product demonstration and training seminar for all major customers.
• C) salespeople and other company resource people meet with buyers to discuss problems and opportunities.
• D) a company sales team conducts an educational program for a customer's technical staff to describe state-of-the-art developments.
• E) a company selling services tries to overcome the problems associated with the intangibility of service.

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Definitions:

Equilibrium Wage

The wage rate at which the quantity of labor supplied equals the quantity of labor demanded.

Labor Demand Curve

A graphical representation showing the relationship between the wage rate and the quantity of labor that employers are willing to hire.

Purely Competitive Seller

A seller operating in a market where goods are homogeneous, and there are no barriers to entry, allowing for many competitors.

Derived Demand

Demand for a factor of production or intermediate good that occurs as a result of the demand for another related final good or service.