With ________, Problem Solutions Are Not Simply a Matter of Choosing

question 109

Multiple Choice

With ________, problem solutions are not simply a matter of choosing from an array of existing products or services. Rather, novel solutions often arise, thereby creating unique value for the customer.

• A) adaptive selling
• B) formula selling
• C) consultative selling
• D) suggestive selling
• E) relationship selling

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Definitions:

Crystal Pepsi

A clear version of Pepsi soda that was marketed in the early 1990s, aiming to offer a novel experience to consumers.

Pathways

Refers to the routes or courses of action that can be taken in order to achieve a specific goal or outcome.

Opportunity Identification

The process of finding new prospects or possibilities for business and economic growth.

Effectuating Opportunities

involves the process of making opportunities come to life, often by using what is available and adapting to emerging contingencies in entrepreneurial ventures.