Viral Marketing Refers to

question 137

Multiple Choice

Viral marketing refers to

• A)an embedded message that causes a pop-up screen to appear every time a user types in a specific word.
• B)malicious malware that is used to create doppelgangers on competitors' websites.
• C)a subversive program that automatically transfers viruses from one website to another.
• D)an Internet-enabled promotional strategy that encourages individuals to forward marketer-initiated messages to others via e-mail,social networking,and blogs.
• E)an online multilevel marketing promotion that awards participants based upon how many friends they "like" on personal social networking sites such as Facebook.

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Definitions:

Organizational Psychologist

A professional who studies human behavior in workplace environments to improve employee performance and satisfaction.

Human Factors Psychologist

A professional who applies principles of psychology to designing products and creating work environments that boost productivity and reduce human error.

Clinical Psychologist

A health care professional specializing in diagnosing and treating mental, emotional, and behavioral disorders through talk therapy and, in some regions, medications.

Interviewer Illusion

A cognitive bias that affects the accuracy of interviewers' judgments about interviewees, leading them to overestimate their ability to evaluate candidates accurately.