Cross-Channel Consumers Who Are Motivated by Price,avoiding Shipping Costs,immediate Possession

question 131

Multiple Choice

Cross-channel consumers who are motivated by price,avoiding shipping costs,immediate possession of a product,and easier returns may participate in

• A)multichannel searching.
• B)webrooming.
• C)showrooming.
• D)social commerce.
• E)multichannel retailing.

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Definitions:

All You Can Afford

This is a budgeting approach where advertising spending is based on the amount of funds a company has available, rather than being tied to specific performance objectives.

Evaluation Stage

Part of the consumer decision process where alternatives are appraised and weighed before making a final purchasing decision.

Hierarchy of Effects

A model that outlines the sequential stages a consumer goes through in the process from unawareness of a brand to purchase decision, including awareness, interest, desire, and action.

Adoption

The acceptance and integration of new ideas, technologies, or products into regular use by consumers or within an organization.