When You View a Selection at Amazon

question 126

Multiple Choice

When you view a selection at Amazon.com and see "Customers who bought this (item) also bought...," you are seeing the application of

• A) choiceboards.
• B) adaptive selling.
• C) multichannel marketing.
• D) personalization.
• E) collaborative filtering.

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Definitions:

Research Process

The systematic investigation into and study of materials and sources to establish facts and reach new conclusions.

Literature Review

A comprehensive survey of scholarly articles, books, and other sources relevant to a specific topic or research question.

Conceptual Framework

An abstract, organized system of concepts that helps to guide research and practices in a particular field.

Research Study

A structured investigation aimed at discovering, interpreting, or revising facts, behaviors, or theories, involving systematic collection and analysis of data.