In Terms of the Online Customer Experience, Customization Refers to

question 132

Multiple Choice

In terms of the online customer experience, customization refers to

• A) the consumer-initiated practice of generating content on a marketer's website that is custom-tailored to an individual's specific needs and preferences.
• B) the website's ability to conduct sales transactions for products and services.
• C) an interactive, Internet-enabled system that allows individual customers to design their own products and services.
• D) a website's aesthetic appeal and functional look and feel, reflected in site layout and visual design.
• E) the ability of a website to modify itself to, or be modified by, each individual user.

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Definitions:

Z Score

A statistical measurement that describes a value's relationship to the mean of a group of values, expressed in standard deviations.

Mean

The arithmetic average of a set of numbers, calculated by dividing the sum of the numbers by the count of numbers in the set.

T Score

A type of standardized score that indicates how many standard deviations an element is from the mean.

Standard Deviation

A measure of the dispersion or spread in a set of data; it quantifies how much the individual data points differ from the mean value.