The Benefit of Customization in the Online Environment Is That

question 98

Multiple Choice

The benefit of customization in the online environment is that

• A) a highly interactive and individualized information and exchange environment is created for shoppers and buyers.
• B) it helps customers reduce their search costs and more conveniently find the offerings with the desired features.
• C) it protects online consumer privacy about the customized products and services they desire.
• D) it records users' visits to websites, which enhances online consumers' convenience in future visits by suggesting offerings that may be of interest to them when they access the site.
• E) it reduces costs and wasted coverage both for the buyer and seller.

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Definitions:

Thinkers And Feelers

Refers to two types of decision-making styles; thinkers prioritize logic and objectivity, whereas feelers prioritize emotions and values.

Communications Model

A framework used to explain the process through which information is transmitted from a sender to a receiver, including encoding, medium, decoding, and feedback.

Sales Presentation

A formal talk or demonstration given by a salesperson to provide information about a product or service to a prospective buyer.

Sales Context

The situation or environment in which a sales interaction takes place, including factors like the market, customer needs, and competition.