Word-Of-Mouth Behavior in Marketspace Is Referred to as

question 82

Multiple Choice

Word-of-mouth behavior in marketspace is referred to as

• A)tweets.
• B)buzz.
• C)instant messaging.
• D)blogging.
• E)likes.

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Definitions:

Physiological Variables

Biological measurements that can change in response to internal and external conditions, such as heart rate, blood pressure, and hormone levels.

Guilty-knowledge Test

A psychological assessment tool used to determine if an individual has knowledge privy only to someone involved in a crime, by measuring physiological responses to stimuli.

Lie-detector Test

A lie-detector test, also known as a polygraph, measures physiological responses believed to indicate stress or deception when a person answers questions.

Polygraph Tests

Scientific tests that measure physiological responses, such as heart rate and blood pressure, to questions asked, purportedly to determine truthfulness.