Which of the Following Is an Approach to Viral Marketing

question 235

Multiple Choice

Which of the following is an approach to viral marketing?

• A)embed a message in the product or service so that customers hardly realize they are passing it along
• B)use customerization to impact customer satisfaction
• C)employ choiceboards to allow consumers an easy way to share information
• D)use niche marketing to attract customers that are likely to be opinion leaders
• E)use permission marketing to avoid sending commercial messages to those who do not want them

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Definitions:

Departmental Information System

A system designed to support the information management needs of a specific department within an organization, enhancing its efficiency and productivity.

FAIS

Financial Accounting Information System, a specialized subsystem of the information system that collects, processes, and reports information related to the financial aspects of business activities.

Freight Forwarding

Freight forwarding is a service industry that coordinates and facilitates the shipment of goods across international borders on behalf of shippers.

BI Systems

Business Intelligence Systems; these are computer-based tools that allow companies to gather, store, access, and analyze corporate data to aid in decision-making.