An Action Item List Is an Aid to Implement a Marketing

question 173

Multiple Choice

An action item list is an aid to implement a marketing plan that consists of four columns,one of which is

• A)what is to be delivered.
• B)the budget.
• C)the product or service.
• D)the points of difference.
• E)the promotional message.

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Definitions:

Par Value

The face value of a bond or the stock value stated in the corporate charter, often used in reference to bonds.

Immunization

A strategy used in fixed income to shield a portfolio from interest rate fluctuations by aligning the durations of assets and liabilities.

Duration Matching

Duration matching is an investment strategy used to minimize the interest rate risk by matching the duration of assets and liabilities, ensuring changes affect both sides similarly.

Yield Curve

A graph showing the relationship between bond yields and their maturity dates, commonly used to predict economic changes.