The Information Needed in a Situation (SWOT)analysis or Step 1

question 199

Multiple Choice

The information needed in a situation (SWOT) analysis or Step 1 of the planning phase includes

• A)project future sales,expenses,and profits.
• B)segmentation methods
• C)positioning studies
• D)market-product grids with target segments and product groupings
• E)marketing mix actions

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