Ben & Jerry's Homemade,Inc

question 42

Multiple Choice

Ben & Jerry's Homemade,Inc. ,is a profitable company that has a reputation for quality.The company is committed to treating its employees fairly and acting ethically in all transactions.It seeks to purchase all of its supplies from socially responsible suppliers.It is a leader in protecting the environment and corporate philanthropy.Ben & Jerry's uses 

• A)a value-driven strategy.
• B)marketing ROI.
• C)value analyses.
• D)value-based planning.
• E)value-added marketing.

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Definitions:

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