Which of the Following Output Reports Is Used in the Evaluation

question 84

Multiple Choice

Which of the following output reports is used in the evaluation phase of the strategic marketing process?

• A)marketing plans that define goals
• B)action memos that tell who is to do what
• C)action memos that tell who is to do what by when
• D)trend reports
• E)corrective action memos

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Definitions:

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, typically encapsulated by the 4Ps: product, price, place, and promotion.

Organizational Buying Behavior

The decision-making process and actions of organizations in acquiring goods and services to achieve their goals.

Technical Assistance

Support provided to individuals or organizations in the form of expertise, skills, or knowledge to resolve technical issues.

Delivery Time

The duration it takes for a product or service to be transported from the seller to the recipient after an order has been placed.