The Five Alternative Marketing Strategies That Can Be Identified by Market-Product

question 71

Multiple Choice

The five alternative marketing strategies that can be identified by market-product grids include which of the following?

• A)diversification
• B)selective distribution
• C)product reorientation
• D)full coverage
• E)new-product introduction

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Definitions:

Section 1231

A tax provision that allows for the preferential tax treatment of gains and losses on the sale or exchange of business property and assets held for more than one year.

Depreciation

An accounting method used to allocate the cost of a tangible or physical asset over its useful life, reflecting wear and tear, deterioration, or obsolescence.

FMV

The Fair Market Value represents the price at which property would be sold in an open market scenario.

Unrecaptured 1250 Gain

A type of gain on the sale of depreciable real property that’s taxed at a different rate than other capital gains.