The Information Needed for the Marketing Program, Step 3 of the Planning

question 24

Multiple Choice

The information needed for the marketing program, Step 3 of the planning phase, includes

• A) positioning studies.
• B) market-product grids with targets.
• C) detailed plans to execute the marketing program.
• D) projected future sales, expenses, and profits.
• E) trends for industry and competitors.

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Definitions:

United Talent Agency

A leading talent and entertainment company that represents artists, athletes, content creators, and other professionals in the entertainment industry.

Trace Adkins

A country music singer and actor known for his bass-baritone voice and numerous hits within the country genre.

Product Group

A collection of related products marketed by a single company that can serve similar customer needs and are often seen together in marketing materials.

Scrapbook Materials

Materials and embellishments used in creating scrapbooks, including paper, stickers, stamps, and other decorative items.