In the Context of the Personal Selling Process, Excuses for Not

question 232

Multiple Choice

In the context of the personal selling process, excuses for not making a purchase commitment or decision are referred to as

• A) rationalizations.
• B) equivocations.
• C) refusals.
• D) objections.
• E) qualifications.

---

Definitions:

Year

A period of time consisting of 365 days, or 366 in a leap year, used as a basic unit of time to measure durations and align calendars.

Accumulated Depreciation

Accumulated depreciation accounts for the total amount of depreciation expense that has been claimed over the life of an asset, reducing its book value.

Balance Sheet

A report that lists a business's assets, obligations, and the equity of its shareholders on a specific date.

Property, Plant, and Equipment

The tangible long-lived assets used in the operations of a business, including land, buildings, machinery, and equipment.