Which of the Following Information Is Used in the Evaluation

question 136

Multiple Choice

Which of the following information is used in the evaluation phase of the strategic marketing process?

• A) action memos to correct problems and exploit opportunities
• B) memos assigning responsibilities for actions and deadlines
• C) revenues associated with each point of market share
• D) trends for industry and competitors
• E) possible cannibalization effects on other products in the line

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Definitions:

Standard Costs

Predetermined costs to manufacture a single unit of product, serving as a benchmark for measuring performance.

IMA

Stands for the Institute of Management Accountants, a professional organization that promotes the practice of management accounting and financial management.

Price Variances

The difference between the actual cost and the standard cost of goods or services.

Direct Labor Cost Variance

The difference between the budgeted or expected cost of direct labor and the actual cost incurred.