A Consumer's Consent to Receive E-Mail and Advertising Based on Personal

question 211

Multiple Choice

A consumer's consent to receive e-mail and advertising based on personal data supplied by the consumer is called

• A) opt-in.
• B) e-consent.
• C) a cookie.
• D) spam.
• E) e-authorization.

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Definitions:

Conjunction Fallacy

The cognitive bias where people incorrectly believe specific conditions are more probable than a single general one.

Public Relations

The strategic communication process that builds mutually beneficial relationships between organizations and their publics.

Conjunction Fallacy

A logical fallacy that occurs when people assume that specific conditions are more probable than a single general one.

Base Rate Fallacy

A cognitive error where people wrongly judge the likelihood of a situation by ignoring general statistical information and focusing on specific information.