Which of the Following Output Reports Is Used in the Implementation

question 76

Multiple Choice

Which of the following output reports is used in the implementation phase of the strategic marketing process?

• A)marketing plans that define goals
• B)projections of sales and expenses
• C)action memos that tell who is to do what by when
• D)corrective action memos
• E)tracking reports

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Definitions:

Residual Income

Income that remains after subtracting all the cost of capital from the net operating profit.

Investment Opportunity

Any vehicle through which funds can be invested to potentially earn a return, such as stocks, bonds, real estate, or a business venture.

Minimum Required Rate

Often refers to the minimum rate of return that an investment must offer to be considered viable or the minimum acceptable compensation for delay or risk.

Revenue Variance

The difference between how much the revenue should have been, given the actual level of activity, and the actual revenue for the period. A favorable (unfavorable) revenue variance occurs because the revenue is higher (lower) than expected, given the actual level of activity for the period.