Which of the Following Output Reports Is Used in the Implementation

question 76

Multiple Choice

Which of the following output reports is used in the implementation phase of the strategic marketing process?

• A)marketing plans that define goals
• B)projections of sales and expenses
• C)action memos that tell who is to do what by when
• D)corrective action memos
• E)tracking reports

---

Definitions:

Common Resource

A shared resource that multiple parties can access and use, which often leads to overuse and depletion due to a lack of exclusive ownership.

Positive Externality

A benefit that affects a party who did not choose to incur that benefit, often associated with public goods or services that extend beyond the direct participants in an economic activity.

Rival in Consumption

Refers to a situation where the consumption of a good by one individual prevents or diminishes its consumption by another.

Club Goods

Goods that are excludable but non-rivalrous, meaning they can be accessed by members of a specific group but one person's use does not diminish availability for others.