Marketing Plans That Cover Marketing Activities from Two to Five

question 184

Multiple Choice

Marketing plans that cover marketing activities from two to five years into the future are referred to as

• A)marketing tactics.
• B)marketing strategies.
• C)generic marketing strategies.
• D)short-term marketing plans.
• E)long-range marketing plans.

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Definitions:

Reminder Mail

An email sent to prompt or remind recipients about an upcoming event, deadline, or action that needs to be taken.

Response Rate

The proportion of people who complete and return surveys or respond to invitations, often used as an indicator of the level of engagement or interest in research.

Trend Studies

Studies that measure the same items over time but draw different samples from the population to do so.

Junk Mail

Unsolicited and often unwanted mail sent to a large number of recipients, typically for advertising or promotional purposes, cluttering inboxes with irrelevant messages.