Hyundai Motor America (HMA)became the First Automaker to Offer Consumers

question 191

Multiple Choice

Hyundai Motor America (HMA) became the first automaker to offer consumers an Internet parts ordering system.The system was targeted only to current Hyundai owners and gave Hyundai the ability to collect a vast amount of customer data about people who buy its cars.Which of Porter's generic business strategies did Hyundai most likely use when it launched its Internet parts website?

• A)cost leadership
• B)differentiation focus
• C)differentiation
• D)cost focus
• E)marketing focus

---

Definitions:

Morbidity Rates

Indicate the number of people who suffer from particular illnesses per 100000 members of a population.

Life Expectancy

The average number of years an individual or demographic group is expected to live, based on a range of factors including genetics, lifestyle, and healthcare availability.

Health Care Expenditures

The total amount of money spent on health services and products, including personal health care, public health services, and health research.

Occupational Status

A classification that reflects the prestige, respect, and economic benefits associated with a profession or job role in society.